Nvshu, a unique cultural treasure of Jiangyong County in Hunan, saw its cultural and creative products highly favored by tourists during this year's May Day holiday, with a boom in sales.
At the Nvshu Impression Art Gallery in Goulan Yao Scenic Area, customers flocked to choose and purchase Nvshu-themed cultural and creative products, including embroidered handkerchiefs, fans, earrings, rings, and apparel with Nvshu elements."Phone cases and fridge magnets featuring Nvshu designs are especially popular," said Li Xueying, owner of a Nvshu souvenir shop. "Nvshu-related cultural and creative products are so unique. Each piece is full of cultural charm. I want to buy some for my friends and family members," said a tourist named Li Di.Nvshu inheritors also demonstrated the writing of Nvshu characters in a cultural and creative products store, helping customers better understand the cultural traditions of the script.In recent years, Nvshu culture has gained increasing attention, with many of Nvshu-themed cultural and creative products going global through online platforms. So far, Jiangyong has developed over 80 kinds of Nvshu-themed cultural and creative products, with about 12 local businesses and studios dedicated to developing these products.
Li Yuelei, director of the Jiangyong County Tourism Development Center, stated that the county will guide cultural and creative enterprises to strengthen crossover cooperation and resource integration, emphasizing the integrated development of online and offline platforms to continuously introduce high-quality cultural and creative products that meet tourists' needs.The county plans to launch Nvshu-themed cosmetics, specialty foods, and other products. Additionally, efforts will be made to cultivate more Nvshu cultural and creative professionals and enhance their product design capabilities, providing solid support for the long-term growth of the Nvshu cultural and creative industry.
